Monday, January 26, 2009

Web 2.0 - Blogs, Social Networks and Social Bookmarks

Web 2.0 has gotten a lot of people buzzing about joining different social sites to get more exposure for themselves and their business.

What is Web 2.0?
Web 2.0 is a new generation on the worldwide web that includes blogging, social bookmarking, social networking, wikis, podcasting, file sharing etc. It brings people together to interact, to share information and to build communities.

You've heard of these networks like MySpace, LinkedIn and Facebook. You know Blogger, Squidoo and Live Journal. Do Digg,, StumbleUpon and Technorati ring a bell? How about a network for bloggers like Twitter? So, are you ready to join the masses of Web 2.0?

Many of you are already there blogging, bookmarking, sharing files through YouTube, and building relationships in a variety of networks.

Here's a closer look at blogs, social networks and social bookmarks that are part of the Web 2.0 generation.

Blogs were once known as online journals. They are much more than that today. There are hundreds of new blogs created every day and they are becoming a commanding presence online. Some people prefer blogs over websites because they are easier to maintain. Blogs are social and content is ever changing. For the most part blogs and websites go hand in hand; driving traffic both ways.

Social Networks
Social networks have been around for a long time and there is not one social network site that is a one size fits all. People who share similar interests get together to form communities or niches. If you have a business, carefully choose your niche social network as you don't want to waste time networking with others who aren't your target market. It's much easier to network with people who have similar interests as you.

General interest social network sites include the likes of MySpace and Facebook where you can customize your own page to make them fun and interactive.

Twitter is another type of social network and micro-blogging for people who want to keep in touch through simple and short messages also known as "tweets". Keep up-to-date with your family, co-workers and friends around the world and see what they are up to. Follow you, follow me.

Social Bookmarks
Think of when you bookmark or add a website to your Favorites on your own computer; social bookmarking is the same thing except you tag a website and it's stored online where you can share with your friends. You can also use a search tool to search what other people is tagging that are of interest to you and vice versa.

Social news like Digg is different than a social bookmarking site like as it focuses on blogs with current news, breaking headlines, technology and other topics of interest. These usually engage others in open discussions.

How does Web 2.0 benefit you?

They all drive traffic to you whether you're sharing bookmarks, twittering, or networking. Don't spread yourself too thin. In order to use Web 2.0 to your advantage find the right ones that cater to your needs and target your market for it will bring much greater rewards.

S McIntyre owns a free work at home resource focusing on telecommuting companies, daily job leads, articles, resources and more. You can also visit her blog featuring health topics, nutrition, recipes & fitness for maintaining a well-balanced lifestyle.

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