Enter 212°...The Extra Degree

The 212° concept is one of the most powerful communication concepts that I've ever experienced. Here's the idea...

• At 211 degrees...water is hot.
• At 212 degrees...it boils.
• And with boiling water, comes steam.
• And steam can power a locomotive.
• And, it's that one extra degree that...
• Makes all the difference.

And, of course, so many times, in business and in life, it's that one extra degree of effort that separates the good from the great.

What I love about the 212° idea is that you can use it to fit your own needs. It may be 212° service that you'd like to reinforce, or 212° attitude, leadership, or quality. Or maybe, you'll choose to build your entire company culture around the 212° concept...to differentiate yourself from your competition.

However, what makes the 212° concept #1 in my mind is this: It's very simple, but more importantly, it's MEMORABLE! If you're trying to create a 212° culture your people will get it! And, not only will they get it, they'll remember it! When you say 212° service, they'll know exactly what you're talking about; when you say 212° attitude, teamwork, leadership...they'll understand.

Taken from "Simple Truths"